Listing on Price Comparison Sites
How to go about listing your products on price comparison sites. Most price comparison websites charge per click for listings on their sites. A limited number offer free or limited listings.
Free or limited listings
Google's Froogle lists merchants for free and runs adverts alongside merchant
listings. Google Base has instructions on how to upload feeds
Feeds are simple files containing lists of product names, prices, urls and image locations.
Pricerunner claim to list merchants for free
Most shopping search engines/price comparison sites require their merchants to pay on a per-click basis.
Most comparison sites work on a pay-per-click (PPC) model. This is where the merchant pays a fixed rate for a click on their products. The price will vary for different product types. It is important to track the source of visitors to your site and how much your visitors are buying to identify your return on investment. The software you are using or your hosting company may be able to provide you with statistics on this.
See the UK comparison sites page or the US and International comparison sites page for lists of price comparison websites to advertise on. Bear in mind that smaller sites may not be able to drive as many visitors as larger sites.
Creating a Product Feed
Shopping.com's guide (applies to their Dealtime brand too):
Yahoo US's submission guide:
If you are uncertain of how to create a feed or don't want to do the technical running of your site, you may want to sign up to a company that hosts shops for merchants.
Ebay's merchants list on Kelkoo (and presumably soon on their recent
Shopcreator's merchants automatically list on Kelkoo, Tradedoubler and
How Much Does it cost?
Shopping.com US CPCs for various categories (their Rate Card):
Yahoo US rate card:
Shopping Software with Feed Export Features
Marketworks have a product that exports to Kelkoo, Froogle etc.
Crisp's Commerce platform produces Froogle/Kelkoo feeds.
Popular Methods of Advertising on the Web
Affiliate networks such as Commission Junction and Tradedoubler pay affiliates to list links to your site (see the adverts page for more). The networks can act as a third party to monitor purchases and pay commission on the purchases made by visitors referred by affiliates.
Search engine promotion - see the page on Promoting your Website.