Barry Schwartz and "The Paradox of Choice - Why More Is Less"
Barry Schwartz discusses how more choice makes people miserable. Video on the
Paradox of Choice
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Too much choice can lead to people not choosing, worrying that their choice will be the wrong choice.
- They then feel miserable that they didn't make a choice.
- More choice leads people to expect too much, and so they don't chose as nothing meets their raised expectations etc..
The Science and Art of User Experience at Google
Video offering a couple of tidbits on what Google thinks it is doing right in UI